In 2017, we collaborated with Melanie Spring Productions to create a logo, business cards, brand guide and website for their client, Hildy Neumann. Hildy Neumann specializes in organization and productivity consulting. With a full scope from the MSP crew, we designed a contemporary logo that gives the impression of organized space. The H and N were specially modified to connect and flow, giving a nod to a floorpan layout. The logo icon was then used both in pieces to create negative space in photos, as well as turned into a pattern that can be used throughout company materials. Now, Hildy Neumann has a brand that they are proud of, and the ability and confidence to expand the brand through clear and concise brand guidelines.