Council for Professional Recognition
August 21, 2021

In 2021, one of our long time clients, the Empty Stocking Fund, decided it was time for a refresh. They were offering more assistance to the community, and needed a brand that would allow them to grow beyond the focus on Christmas. We were absolutely up to the challenge. Integrating fun colors and a childlike movement to the ESF acronym, they now have a logo that they can continue to expand as they grow. Along with the logo, we updated their website and printed collateral as well. We definitely wanted to continue to include the wonderful photos of children they used in the past. With a simple logo, we were able to expand upon the brand even more with whimsical, two-tone icons and a scribbled highlighter texture that adds depth and vibrancy to their look. With prominent places for options to donate, we hope to assist this organization in providing for Georgia's youth in a big way for years to come.